If you have ever been to the Google Play store or the iTunes store; as I have many times, you will be left spoilt for choice and completely flummoxed (in a good way!) at the choice available. As of June 2014, there are approximately 1.2 Million Apps each on Android and Apple Stores, the two biggest players in this area. Whether you want to play games or improve productivity or learn music there are hundreds of apps that will help you achieve your goal. And yet, it turns out that there are only a countable few that rise on top and get downloaded by millions, make huge amounts of money, get reviewed in papers and win awards. Have you ever wondered what makes these winning apps stand out? Take any random top performing mobile apps in any genre and the blue print of success is very clear. It usually takes any combination of the following 3 attributes to make a winning mobile application. Competitive advantage: What does your apps do that others in the market place cannot? In an arena where there are multiple apps offering more or less the same service, what does your apps do better? Perhaps it perform faster, has a better interface, offers more options or it integrates with other back end systems easily.
Whatever the answer, the proposition has to be compelling, unique and make for a great user experience. Interestingly, most of these inputs usually come free of charge if one asks the prospective or existing users the right questions. Anyone who has played Flappy Bird knows what was unique about that game! User Interface and Performance: This includes a multitude of parameters including speed of the apps, features, graphics and layout, integration with other apps, etc. One of my banks has a payment apps on my phone that takes me to 5 different screens before I get to pay the amount. Why 5 screens and not 1? Clearly, a glowing example of bad design and a sub optimal application.Branding and desired objectives: There are many companies who want their apps to be “all things to all people”. This may be overambitious but can still be achieved.
Do you want your apps to support your branding exercise or be a substitute store or just help you gain referrals? Whatever your objective, the end offering should perfectly complement the goal that you have in mind viagra naturel pour homme. For example, an app that is intended to sell should be perfectly integrated with the back end merchant payment system. That functionality needs be robust and fail proof. So, get your apps strategy right. Get hold of experts who can get your app designed in a way that does justice to the fundamental tenets above.Movie Fifty Shades Darker (2017)